The photographic treasure hunt compiled by local student Ryan Lusby is based on participants purchasing the Treasure Hunt book (RRP £9.99) and submitting an entry form clearly identifying the location of each photograph. All of the profit raised will be donated to the local international Charity "Children in Crossfire" and to a Kenya Fund organised by Limavady Grammar School aiming to build a Maasai girls secondary school in Kajiado Kenya.
The book was launched on June 9th, St Columba's Day (The City's Patron Saint) and the competition will stay open for 12 months with a sustained marketing campaign targeting not only the local citizens but also the Irish Diaspora in Britain, North America, Australia and New Zealand. The NI Tourist Board and Tourism Ireland has agreed to help in this regard. It is planned to also have a book launch in the City of London in support of the campaign to attract visitors to the North West.
The book is available from the Derry Visitor and Convention Bureau www.derryvisitor.com and Easons Bookshop Foyleside Londonderry, Northern Ireland.